LUXE Magazine – Newby Teas

We are proud to announce that Housing Japan, together with our partners, has launched LUXE – an exclusive new magazine exploring the worlds of design, architecture, health & wellness, food, culture, lifestyle, and travel. LUXE brings you luxury stories rarely told, offering unique insights into extraordinary topics that deserve closer attention. This limited-edition magazine is available only at select high-end locations throughout Tokyo and online, making it a truly special publication for those who appreciate the finer details of life.

Newby Teas: Lifting the Lid on The World’s Foremost Luxury Tea Brand

In this exclusive LUXE Magazine feature, we explore the remarkable world of Newby Teas, a company that stands apart in the global tea industry through its unique position within a charitable foundation. Unlike typical luxury brands, Newby operates as part of an extraordinary triumvirate alongside the N. Sethia Foundation and the Chitra Collection, home to the world’s largest private collection of historic tea wares, including nearly 2,000 priceless artifacts. This structure gives Newby the freedom to focus purely on quality rather than profit margins, with every purchase supporting charitable causes in healthcare, education, and cultural preservation.

The company’s commitment goes far beyond premium packaging – they maintain their own preservation facility in India to ensure freshness, test every batch for over 600 pesticides and fluoride levels, and use only biodegradable, plastic-free materials in their products.

What makes Newby truly special is how they’re revolutionizing the tea experience for modern consumers while honoring centuries of tradition. Chairman Nirmal Sethia personally develops each blend, including three exclusive Japan-only teas launching this year that combine traditional sencha with unexpected ingredients like saffron and Kewra water, combinations never before tasted anywhere in the world.

The article reveals how Newby’s designs draw inspiration from their collection’s treasures, such as packaging based on a Fabergé tea caddy, and features remarkable pieces including Admiral Nelson’s personal “bachelor” teapot and The Egoist teapot, recognized by Guinness as the world’s most valuable. This fascinating blend of heritage, innovation, and social responsibility shows how Newby is redefining what luxury tea can be in the 21st century.

Win an Exclusive Newby Teas Experience

LUXE Magazine and Housing Japan are thrilled to partner with Newby Teas Japan to offer readers an extraordinary opportunity to win one of three exclusive prizes. Two lucky winners will receive personalized black mini gourmet tea caddies, a special edition created just for LUXE readers with your name hand-written on the caddy, making it a truly unique keepsake. Our grand prize winner will enjoy an unforgettable 75-minute Tea Masterclass (available in English or Japanese), featuring a professional tea sommelier who will guide you through tastings of 10 classic Newby blends plus two exceptionally rare teas of which only a few kilos exist worldwide.

To enter this exciting competition, simply visit www.housingjapan.com/newbycomp and provide your contact details, it’s that easy! We’ll select three winners and notify them by mail with full details on claiming their prizes. Don’t miss this chance to experience the world of luxury tea at its finest. Good luck!

Alfie Goodrich: Interview / Newby: PHOTOS